BTW Kickstarter


Like many, I’ve been striving to live a more eco-friendly lifestyle over the last few years. The minute I became a mom, I started paying more attention to how to do that better in my own house— from buying local and chemical-free products to recycling and learning to love energy efficiency, even when it was a pain in the butt. It was partly that whole I’d-really-rather-not-poison-my-kids thing, but you could also say it was the I’d-really-like-to-leave-something-left-of-the-earth-for-their-generation thing, too.

That’s the reason why I joined BTW in the first place, and the reason why I’ve loved editing our first few issues and watching it gain a solid following and distribution. (The fourth issue will be distributed this week in the Wall Street Journal to subscribers in MA, VT, and NH.) It isn’t often in publishing that you get to work for a media company that cares less about making a profit than about its grand mission—and if showing people how their homes can be as healthy for our families as they are for our environment is grand, I don’t know what is.

But of course, money helps, too. Even given our right-out-of-the-gate successes, we could use a nice ‘lil cash boost to take this thing to the next level. We want more people to embrace making changes for the planet that start at home. Of course, that means getting more readers. And that means more (yup, you guessed it).

Which is right where our freshly-launched Kickstarter campaign comes in, and where (hopefully) you come in right after it. When you back us on Kickstarter (and seriously, any amount would be just lovely of you), you’ll be:

  • A) doing a solid for the environment.
  • B) scoring any number of killer rewards.
  • C) earning our thanks and your place in green-ified heaven.

Tons and tons of thanks!
-Alexandra, editor in cheif